Roadmap to Customer Centricity
The most successful companies put their customers at the centre of everything they do and as a result get the benefits of profitable sales growth, competitive differentiation, customer advocacy, and employee satisfaction. The Metta 5 step approach to achieving client centricity is:
- Baseline assessment of Current State.
- Define desired Future State.
- Build Roadmap (around key elements of ‘Sales Effectiveness’.
- Implement Roadmap.
- Measure progress.