Roadmap to Customer Centricity

The most successful companies put their customers at the centre of everything they do and as a result get the benefits of profitable sales growth, competitive differentiation, customer advocacy, and employee satisfaction.  The Metta 5 step approach to achieving client centricity is:

1. Baseline assessment of Current State.
2. Define desired Future State.
3. Build Roadmap (around key elements of ‘Sales Effectiveness’.
4. Implement Roadmap.
5. Measure progress.